samthegeek’s avatarsamthegeek’s Twitter Archive—№ 65,235

      1. The Smart #1 looks like a cheap Mercedes which is… not the styling direction I would have chosen.
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    1. …in reply to @SamTheGeek
      When the appeal of your brand is that it is *differentiated* from the corporate parent (for better or for worse) then making it look the same rarely works out for the best.
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  1. …in reply to @SamTheGeek
    At a minimum you’re spending all the marketing dollars and branding effort trying to convince everyone the car “isn’t a Mercedes” instead of extolling what Smart is
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