samthegeek’s avatarsamthegeek’s Twitter Archive—№ 65,234

    1. The Smart #1 looks like a cheap Mercedes which is… not the styling direction I would have chosen.
      Permalink On twitter.com Twitter logo samthegeek’s avatar Mood +3 🙂
  1. …in reply to @SamTheGeek
    When the appeal of your brand is that it is *differentiated* from the corporate parent (for better or for worse) then making it look the same rarely works out for the best.
    On twitter.com Twitter logo samthegeek’s avatar Mood +2 🙂
    1. …in reply to @SamTheGeek
      At a minimum you’re spending all the marketing dollars and branding effort trying to convince everyone the car “isn’t a Mercedes” instead of extolling what Smart is
      Permalink On twitter.com Twitter logo samthegeek’s avatar Mood +2 🙂